Would you like to grow your business and stick in the minds of your prospects? Story-driven brand strategy is a sustainable way to do just that. To find out more, pop your name in the box and join my email list.
Sometimes you're making more progress than you realise...
Dear friend,
2023 has been my hardest year in business so far, thanks to a rocky market and the rise of AI.
But when I stop to take stock, the picture is better than I thought.
The work I'm delivering is the work I'm keen to do:
3 x Brand story projects (a pub/brewery, an architect, a psychotherapist)
2 x Brand voice projects (architect & leadership business)
3 x Story Harvest workshops (small business owners, an agency)
4 x Case studies (a leadership business)
2 x Website copy projects (a private school and property services business)
3 x Social media campaigns with 3 x landing pages (higher education)
1 x Pitch (government sustainability industry)
Other deliverables have included: LinkedIn ghostwriting, a tender, an email series and an eBook.
My vision is becoming a reality...
In March I launched a new website and brand, calling myself the Story Harvester.
Part of my vision was to slot in with agencies as a collaborator who gets called in for deeper story work. That's beginning to happen.
Of my nine clients this year, four are agencies. So, while the market context is tougher, my vision is coming to life. Bit by bit.
I'm ending the year feeling hopeful.
I have a Story Harvest workshop and story coaching lined up for 2024. Work with two agencies booked in.
In 2024 expect to hear more from me about:
- How to develop a strategic narrative in the age of disruption
- Identifying and codifying your brand voice
- Brand storytelling workshops
Here are some of the people who inspire me and where you can find them:
- Fiona Killackey, makes business and creativity doable with her podcast My Daily Business.
- Emily Penny shares her ideas on brand strategy, naming and voice.
- Emma Stratton talks about positioning and messaging, and also the woo-woo aspects of self-belief.
- Chris Do helps creatives do better in business and business people be more creative.
- Sonder & Tell a UK brand story agency tell brand strategies as a narrative, combined with brand voice and creative copywriting (a perfect combo as far as I’m concerned).
I’ve been pretty lax with writing to my email list as I’ve navigated this tumultuous time. I hope to do better in 2024.
Fire a note back to let me know how you are.
And if I can help you in 2024, book time for a chat.
Wishing you love, health, and peace in the coming year.
Sara Tiefenbrun | Story Harvester
Would you like to grow your business and stick in the minds of your prospects? Story-driven brand strategy is a sustainable way to do just that. To find out more, pop your name in the box and join my email list.
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